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在消费者还叫不出几个知名儿童家具品牌的时候,实际上这个细分市场已经占到国内家具市场的10%。然而,“消费者的知晓”离营销的终极目标仍然遥远,面对儿童这个特殊群体,应该怎样真正地创造并引导消费需求?
In the consumer still can not call out a few well-known children’s furniture brand, in fact, the market has accounted for 10% of the domestic furniture market. However, “consumer awareness ” is still far from the ultimate goal of marketing, the face of this special group of children, how to really create and guide consumer demand?