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图形是平面设计中的一个重要元素,伴随着平面设计的发展,人们对于设计作品的要求越来越高,原本简单、直观的图形表达,已经难以适应当代人的需要。寓意图形以其自身所特有的含蓄性、文化性、隐喻性等特征,逐渐开始广泛地应用于平面设计中。本文从寓意图形的含义谈起,就其在标志设计、招贴设计和包装设计中的具体运用进行了分析,并对其发展前景进行了展望。
Graphic is an important element in graphic design. With the development of graphic design, people are demanding more and more design works. The original simple and intuitive graphic expression has been difficult to adapt to the needs of contemporary people. With its own unique characteristics of implicit, cultural, metaphorical features, gradually began to be widely used in graphic design. This article starts from the meaning of the graphic meaning, analyzes its concrete application in logo design, poster design and package design, and prospects its development prospects.