论文部分内容阅读
在当前的社会发展中,体育运动与媒介之间相互依存、相互依赖,体育运动离不开媒介,媒介的发展少不了体育运动,体育媒介化生存促进了体育媒介的发展与进步,实现了体育传播的创新变革。为进一步分析体育运动的媒介化生存问题,本文以《体育的媒介化生存:体育营销与传播论稿》为主要载体,对其结构、内容、独特性进行了分析与探究。《体育的媒介化生存:体育营销与传播论稿》的基本概述
In the current social development, the interdependence and interdependence between sports and media, the sports can not be separated from the media, the development of the media, the indispensable to the sports, the survival of the sports media promotes the development and progress of the sports media, and the realization of sports communication Innovation and change. In order to further analyze the issue of media-based survival of sports, this paper analyzes and explores the structure, content and uniqueness of the book with the theme of “Media-based Survival of Sport: Marketing and Dissemination of Sports”. “Sports Mediaized Survival: Sports Marketing and Dissemination of Manuscripts,” the basic overview