“策划”这个词,已经时髦许多年了,至今还没有过时,出版社常说“选题策划”、“策划编辑”就是一例。书市上有许多被有能力的编辑策划出来的书,卖得挺火;“文化工作室”的民营同行,据说都以策划见长。但我对“策划”总怀着一点戒心。出版业的性质,决定了编辑是一个中介的角色: The term “planning” has been stylish for many years, so far there is no obsolescence, the publishing house often said that “the topic of planning”, “planning editor” is an example. There are many bookstores planned by competent editors, selling very fire; “cultural studio” of private counterparts, are said to be chief of planning. But I’m always wary of “planning.” The nature of the publishing industry determines that editing is an intermediary role: