当下,新的媒体环境竞争愈演愈烈,市场经济整体发展却放缓,广告主虽仍有线上投放广告的刚性需求,但企业营销渠道下沉,转战终端渠道之战已然成为营销的大趋势,广告主都在寻找性价比更高的媒体资源和传播渠道,将精耕传播通路与开发渠道市场有机结合起来,得到更高的投入产出比。在营销追求精准度的今天,传统电视媒体必须根据自身的特点,以节目及活动资源为核心,走深耕渠道、精准营销的发展之路,才能从容应对经营困局,和客户携手,一路欢歌。 At present, the new media environment competition intensified, the overall development of the market economy has slowed down, although advertisers still have the rigid demand of online advertising, but the business channel sinking fights, terminal fights battle has become the marketing trend, advertisers Are looking for more cost-effective media resources and distribution channels, the intensive communication channels and development channels market organically, get a higher input-output ratio. In the pursuit of precision marketing today, the traditional television media must be based on its own characteristics, the program and the activities of resources as the core, take deep plowing channels, precision marketing, the development of the road to calmly deal with business difficulties, and customers hand in hand, all the way to sing.