现代管理的说法之一,就是不在意其他东西,只看重结果。而且人们认为,对于一个精明独干的经理人来说,他们总是“能达到自己所期望的数字目标”的。然而,这些迷恋结果的传统管理者,都模糊了组织机构赖以生存的目标与达到那个目标的最终结果之间的根本区别。利润是结果,但并非目标。比如,它无法说明经营的持续性,无法说明你是否通过价格欺诈来获得超额利润,或者你是否削减了本季度新产品开发、客户服务方面的费用。上述行 One of the arguments of modern management is that it does not care about other things, but only the result. And people think that for a savvy executive, they are always “going to the digital goal they want.” However, these traditional obsessive managers blur the fundamental difference between the goal of an organization's survival and the end result of reaching that goal. Profit is the result, but not the goal. For example, it can not explain the continuity of the business, can not explain whether you are getting excess profits through price fraud, or whether you cut the cost of new product development and customer service for the quarter. The above line