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大部分奢侈品都相继在中国关店,而这家西班牙的女性轻奢品公司却要在中国市场进行一项百店开业计划。从上世纪20年代创建一直到1985年,西班牙著名家族品牌TOUS,经过从皇家品牌向轻奢品的转型,然后又通过30多年对女性配饰文化的沉淀,现在已经占据了包括中国市场在内的全球50个国家的市场。自从2015年以来,奢侈品行业在中国市场发生了剧烈的调整,同时,消费者购物行为也发生了重大改变,随机逛店模式将正在成为过去
Most of the luxury goods are sold in China one after another, while the Spanish women’s luxury goods company is going to have a 100 store opening in the Chinese market. From its creation in the 1920s to 1985, the famous Spanish family brand TOUS has undergone a transition from a royal brand to a light-luxury product and then through more than 30 years of settling down on the accessory culture of women, now occupying a large part of the market, including the Chinese market 50 countries in the world market. Since 2015, the luxury goods industry in the Chinese market underwent drastic adjustments, while consumer shopping behavior has undergone major changes, random shopping mode will be the past