常旅客计划项目(FFP)是向那些经常乘机旅行的忠诚客户给予的航空旅程奖励,目的是为了增强客户忠诚度,建立合作伙伴关系。那么,对于低成本航空公司,这种常旅客项目能否发挥同样的作用?有关客户忠诚度的项目一直以来都是提供全面服务类型的航空公司所固有的特色服务,就像提供机场贵宾室、免费机上餐饮、机上娱乐设施,中转联程服务以及成为全球航空联盟成员等等,这些都被贴上了传统型航空公司的标志。近些年来,由于此类型航空公司举步 The Frequent Flyer Program (FFP) is an air journeys reward for loyal customers who travel frequently on a flight to enhance customer loyalty and build partnerships. So can this type of frequent flyer program play a similar role for low cost airlines? Customer loyalty programs have always been characteristic of service offerings for full service airlines, like offering airport lounges, Free on-board catering, on-board entertainment, transit connectivity and becoming a member of the Global Alliance, all of which are labeled as traditional airlines. In recent years, due to this type of airline take the step