中国农资企业的营销组织与队伍已经习惯了高速增长下的营销策略与营销手段,面对这一市场形势的改变与消费者需求的逆转,可能会感到前途迷茫。我们一定要清楚,老路是走不通了,再不探索新路,以后恐怕连交学费的机会都没有了,过度关注竞争,不如关注消费需求升级……农药在世界粮食生产中功不可没,同时,世界对粮食的刚性需求,也为农药市场的增长构筑了坚实的基础。一、世界农药及中国农药的近十年发展变化 The marketing organizations and teams of Chinese agricultural capital enterprises have become accustomed to the marketing strategies and marketing tools under the rapid growth. Faced with this market situation change and the reversal of consumer demand, they may feel lost in their future. We must make it clear that the old road is not feasible and we will not explore the new road. After that, we may not even have the chance to pay our tuition fees. Instead, we should pay more attention to competition and pay attention to the upgrading of consumer demand. Pesticides are of great importance in the world grain production. At the same time, The world’s rigid demand for food has also laid a solid foundation for the growth of the pesticide market. First, the world’s pesticides and pesticides in China in the past decade development changes