广播电视存在的价值在于传递信息,满足受众的知情权和实行舆论监督。当前廉政文化建设面临着一个热点和焦点的话语环境,已越来越受到社会各层面的普遍关注。因此,搞好廉政文化建设的宣传,通过党的传统主流媒体的控制和引导,增进整个社会的廉政文化意识,并将其推进到一个新的高度和境界,是广播电视实现自我价值、运用自己的“软力量”推动社会进步的一个契机。 The value of radio and television lies in transmitting information, meeting the audience’s right to know and exercising public opinion. At present, the building of a clean and honest administration is facing a hot and focused discourse environment and has drawn more and more attention from all levels of society. Therefore, to promote the building of a clean and honest administration, through the control and guidance of the party’s traditional mainstream media, we should enhance the awareness of a culture of honest and clean administration of the entire society and promote it to a new height and realm, so as to realize the self-worth of radio and television and to use its own Soft power "an opportunity to promote social progress.