本文分析了宋词传播的背景,从政治和经济两个层面指出了词在宋代兴盛繁荣的深层社会原因。运用传播学的基本理论,在宋代的社会背景下,对宋词的传播方式进行了研究分析,从声音、文字、印刷三个传播媒介入手,将宋词的传播方式分为歌伎传播、文字传播、印刷传播,指出宋词和它的传播方式在传播过程中相互作用、相互影响。 This article analyzes the background of the spread of the Song Ci, points out the deep social reasons for its prosperity and prosperity in the Song Dynasty from the political and economic aspects. Using the basic theory of communication, this dissertation makes a research on the transmission of Song Ci under the social background of the Song Dynasty. It starts with the three media of sound, text and printing, and divides it into three parts: Print communication, pointing out that the Song Ci and its mode of communication interact in the process of communication and influence each other.