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精细化工是高技术密集度的产业,其特点主要是研发能力强、技术密集度高、商品性强。通过互联网平台,对化工产品进行销售,化工产品的发展前景令人担忧,相关企业的发展方向越来越渺茫,而“互联网+”技术的出现,使化工产业重新燃起了光亮,一些企业逐渐开始转型,不断增强自身实力,基于此点,本文以“精细化工产营销与‘互联网+’的有机融合”为题,展开详细论述。
Fine chemical industry is a high technology-intensive industry. Its characteristics are mainly strong research and development capabilities, high technology intensity, and strong commodity quality. Through the Internet platform, chemical products are sold, the prospects for the development of chemical products are worrying, and the development direction of related companies is becoming more and more rampant. The appearance of “Internet+” technology has rekindled the chemical industry. The company gradually began to transform and continuously enhance its own strength. Based on this point, this article will elaborate on the topic of “organic integration of fine chemical production marketing and Internet +”.