论文部分内容阅读
位于法国克莱蒙菲市的米西林公司,以生产轮胎而闻名。1964年。法国总统戴高乐因外事活动途经克莱蒙菲,兴致勃勃地提出要求观米西林公司的轮胎厂,不料这家公司竟回绝了总统的要求,其原因是为了防止众多的总统随行人员中任何一个可能混入工厂的商业间谍。 借助于接待名人使企业扬名,这是许多企业家求之不得的事,而米西林公司却白白放弃了一个自提身价的极好机会,甚至不惜得罪国家元首。该公司这种强烈的自我防护意识,是十分难能可贵的。据说此事传开后反而因“其神秘”扩大了该公司的影响,米西林的轮胎长期独霸欧洲市场。
Michelin, located in Clermont-Ferrand, France, is famous for producing tires. In 1964. French President Charles de Gaulle traveled through Clement Miffy for his foreign affairs and asked happily for the tire factory of Guan Mixilin. Unexpectedly, this company actually rejected the President’s request. The reason is to prevent any one of the many Presidential entourages from Commercial spy mixed into the factory. With the help of celebrities to make the company famous, this is something that many entrepreneurs can’t hope for, and Missilin has given up an excellent opportunity to raise its own price, even to offend the head of state. The company’s strong sense of self-protection is very commendable. It is said that after the spread of the matter, the company’s influence was expanded due to “its mystery.” Michelin’s tires dominated the European market for a long time.