目前,中小企业正在成为我们社会非常活跃的经济力量,一些中小企业在经历了初步的市场竞争后开始进入广告运作、品牌建立阶段,以期获得更为长久的竞争优势和发展。但是,很多的中小企业,因为财力、人力、管理、市场竞争环境等方面的问题,在广告运作、品牌建设方面,并没有能够很好地得到效果。我们在多年的营销策划和品牌建设的实践中,服务了不少的中小企业,也得到了一些中小企业如何借助广告来发展自身的有益的经验,本文,我们就来探讨一下中小企业如何做广告。中小企业的现状目前的中小企业,主要有以下 At present, SMEs are becoming a very active economic force in our society. Some SMEs have entered initial stage of advertising operation and brand establishment after experiencing preliminary market competition, with a view to obtaining more long-term competitive advantages and development. However, many SMEs have not been able to achieve good results in advertising operation and brand building because of their financial resources, manpower, management and market competition environment. We have many years of marketing planning and brand building practice, serving a lot of small and medium enterprises, but also get some SMEs how to use advertising to develop their own useful experience, this article, we will explore how small and medium enterprises advertising . The current situation of SMEs The current SMEs, mainly in the following