当人们开始意识到,电影从一种单纯的综合性艺术渐渐的变为了一种文化、一种媒介以后,电影就不再只是单纯的艺术电影了,而是发展成为了商业电影。任何文化想要形成产业就不可避免的发展为商业模式,商业模式中重要的一环就是运营。一类产业的运营想成功就必须要符合这一类产业的定位与特点,电影这种发行类的文化产品在运营时必须依靠文化创意才能够吸引人的眼球,获得发行量,也就是票房。对商业电影的创意运营进行分 When people begin to realize that the movie has gradually changed from a purely comprehensive art into a kind of culture and a medium, the movie is no longer just a pure art film, but developed into a commercial film. Any culture that wants to form an industry is inevitably developed into a business model. An important part of the business model is operation. Successful operation of a class of industries must be consistent with the positioning and characteristics of this type of industry, cultural products such film distribution class in operation must rely on cultural creativity to be able to attract people’s attention, access to circulation, which is the box office. Divide the creative operation of commercial films