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高校市场营销专业是为我国社会和企业培养营销管理人才的重要阵地,但就目前的市场营销教学现状而言,忽视能力的培养已经严重影响了专业的就业率。案例分析法以学生为主体,通过企业具体的案例解决来提高学生的营销能力,具有重要意义,为此文章分析了这种教学方法在高校市场营销教学中的应用。
The marketing specialty of colleges and universities is an important front for fostering marketing management talents for our country’s society and enterprises. However, in the current situation of marketing and teaching, the cultivation of neglect ability has seriously affected the professional employment rate. It is of great significance to improve the marketing ability of students through the case-based analysis with students as the main body. Through this case study, this article analyzes the application of this teaching method in the marketing of college education.