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互联网时代,随着智能手机的兴起和普及,微信这款具有通讯、社交、平台化功能的移动性应用软件,在高校师生群体中使用广泛,也迅速成为高校宣传推广的新阵地,本文以开放大学师生为目标群体,通过问卷调查的方式,主要集中研究师生使用微信的基本情况及影响等内容,并对定位、功能、内容、交互、网络服务等层面进行梳理和分析,通过对微信移动学习支持功能与设计原则等方面的探索,旨在对本领域的研究与实践提供一定的借鉴和参考。
In the Internet age, with the rise and popularization of smartphones, WeChat mobile application software with communication, social networking and platform features has become widely used in college and university teachers and students as well as a new front for university publicity and promotion. Open up university teachers and students as the target group. Through questionnaire survey, we mainly focus on the basic situation and influence of using WeChat by teachers and students, and sort out and analyze the positioning, function, content, interaction and network service. WeChat mobile learning support functions and design principles and other aspects of exploration, aimed at the field of research and practice to provide some reference and reference.