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本文从消费社会学和体育社会学的角度入手,以大众消费文化为契点,分析了休闲体育作为当前大众消费的新热点其文化和社会的符号性意义。文章认为,在大众消费社会里,休闲体育运动已经成为文化记号和被消费的对象,是大众文化之符号消费的一种,成了符号消费的对象,即被消费的休闲。在此,人们关注的是符号的所指,符号的意义在于显现差异,也就是休闲体育运动是一种建构差异的符号消费。
This article starts from the angle of consumer sociology and sports sociology, takes the mass consumption culture as the focal point, and analyzes the symbolic meaning of leisure sports as the new hot spot of current mass consumption in culture and society. The article holds that in the mass consumption society, leisure sports have become the objects of cultural markings and consumption, as a kind of symbolic consumption of popular culture, and have become the object of symbolic consumption, that is, the consumption of leisure. Here, people are concerned about the sign of the symbol, the significance of symbols is to show differences, that is, leisure sports is a symbol of Consumption Consumption.