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“十二五”期间,甘肃省旅游人数和综合收入实现了“五年翻两番”的宏伟目标,增速连续5年排在全国前五位。从国内来看,甘肃省同旅游业发达的省区相比,无论是在旅游资源还是在旅游收入上都有不小的差距,在这种情势下,旅游发展传播尚处于起步阶段的甘肃省如何运用传播策略更好的提升旅游形象的知名度和影响度,是本论文研究的重点,本文将从媒介传播策略、节会宣传策略、区域旅游协作传播策略和整合营销传播策略四个方面阐释甘肃旅游发展的传播策略。
During the “Twelfth Five-Year Plan”, the tourism population and comprehensive income of Gansu Province achieved the grand goal of “quadrupling the five-year period” and the growth rate ranked the top five in the country for five consecutive years. From the domestic point of view, Gansu Province, compared with the developed provinces of tourism, both in tourism resources or in tourism revenue there is not a small gap, in this case, the development of tourism development is still in its infancy in Gansu Province How to use the communication strategy to better promote the visibility and influence of the tourism image is the focus of this thesis. This article will explain Gansu from four aspects: the media communication strategy, the propaganda strategy of the festival, the strategy of the regional tourism cooperation and the strategy of integrated marketing communication Propagation Strategy of Tourism Development.