农行襄阳分行推广惠农卡、农户小额贷款以来,取得了较好的社会效益和内部效益,深受政府及农户的关注和欢迎。本文就农户贷款营销与风险管控问题作一探讨。 Since Xiangyang Branch of Agricultural Bank of China promoted Huinongka and farmers’ small loans, they have achieved good social and internal benefits and are deeply concerned and welcomed by the government and farmers. This article discusses the issue of peasant household loan marketing and risk control.