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案例简介:上海家化是国内日化行业龙头企业,旗下拥有“六神”、“佰草集”、“美加净”等诸多名牌,在业内拥有良好的品牌价值和市场口碑。2011年公司国资退出,平安竞购成功,公司实际控制人由上海国资委变更为中国平安。2013年,公司爆发内斗,公司原董事长葛文耀和原总经理王茁先后离职,以谢文坚为首的平安系管理团队逐渐掌权。在此背景下,为了巩固对上海家化的控股地位,2015年,平安对上海家化的股权进行整合和优
Brief introduction of the case: Shanghai Jahwa is the leading enterprise in the domestic daily chemical industry and owns many brand names such as “Six Gods”, “Herborist”, “MeiGangJin” and so on. It owns good brand value and market reputation in the industry. In 2011, the State-owned Assets of the Company was withdrawn and the Ping An bidding was successful. The actual controller of the Company was changed from Shanghai SASAC to Ping An of China. In 2013, the company broke out infighting. The former Chairman Ge Wenyao and the former General Manager Wang Zhuo left the company. The management team headed by Xie Wenjian gradually took over the management. In this context, in order to consolidate its controlling stake in Shanghai Jahwa, in 2015, Ping An integrated ownership of Shanghai Jahwa and excellent