角色设定对动画影片的制作和运行非常重要,动画师综合运用本片风格、动作、制作等因素塑造的一个个具有生命力和个性特点的角色,会深深地印在观众的脑海中。可见,角色设定在整个动漫产业中是最基础、最具体的工作。本文就角色的造型、色彩、动作及风格等对观众的影响进行分析,以阐明角色设定在动画的重要性。 Role setting is very important for the production and operation of animated films. Animators who use the style, movement, production and other factors to shape the characters with vitality and individuality will be deeply imprinted on the audience’s mind. Can be seen, the role set in the animation industry is the most basic and most specific work. This article analyzes the impact of the character’s modeling, color, movement and style on the audience in order to clarify the importance of the role setting in the animation.