对Lycos来说,形象并不是最重要。它正试图建立一种不虚张门面、更朴素的形象。一位参观完该公司的评论家的话可以来反映这一点:“如果某人将你带到Lycos办公室,你可能要误认你是在一家会计师事务所。”但是,或许就是公司不太注重其外观形象而把精力集中在如何有效的经营上,从而使它获得了从中层公司脱颖而出的动力,开始成为经营网络端口的大公司。随着它最近的一些经营运作,Lycos的用户人数已经开始明显有別于其它公司。据Relevant Knowledge&Media Metrix的信息显示:Lycos所拥有的所有网络产品的访问次数要高于Excite公司。Lycos也发布报告说,它每月的网页访问人数仅比Microsoft公司少10万个。Lycos以1.33亿美元的价格从股市上购得 For Lycos, the image is not the most important. It is trying to establish a more simplistic and simple image. A visitor who visited the company’s critics can reflect this: “If someone takes you to the Lycos office, you may have to misunderstand that you are in an accounting firm.” However, it may be that the company does not pay much attention to it. The appearance of the image and the focus on how to effectively operate, so that it has gained momentum from the middle-level companies to come to the fore, began to become a large company operating network ports. With its recent operations, Lycos’s number of users has begun to clearly differ from other companies. According to Relevant Knowledge & Media Metrix, Lycos has access to all network products higher than Excite. Lycos also released a report saying that it has only 100,000 fewer web page visitors per month than Microsoft. Lycos purchased from the stock market for $133 million