Netflix是一家提供DVD邮递租赁和在线流媒体服务的公司。2011年7月,Netflix决定拆分这两项业务。这一策略相当经典,被认为会同时让公司和客户受益,哈佛商学院还将其作为依据经济学原理的决策范例进行教学。书本上的逻辑是这样的:在拆分之前,Netflix的这两项服务共收取10美元月租,但用户对这两项服务各有偏好。35%的用户认为在线流媒体值10美元,DVD邮赁值2美元:35%的用户恰好 Netflix is ​​a company that offers DVD mail rental and online streaming services. July 2011, Netflix decided to split the two businesses. This strategy is quite classic and is thought to benefit both the company and its customers, as well as teaching at Harvard Business School as a decision-making paradigm based on principles of economics. The logic in the book is this: Prior to splitting, Netflix received a total of $ 10 a month for both services, but users tended to prefer both services. 35% of users think online streaming media value of 10 US dollars, DVD post value of 2 US dollars: 35% of users exactly