十年间,不断经历着新技术“入侵”、“斗争”和“融合”的音乐产业,开始学习如何满足消费者已经改变的需求,并尝试在数字市场中获利。这是最坏的时代。泛滥的下载资源,实体唱片销量萎缩,过去街边的唱片零售连锁店也一个个消失。这是最好的时代。以鸟叔为代表的新一代艺人,他们的歌曲、视频在互联网渠道的传播中收到了前所未有的效应,这种能量的来源是,互联网让全球艺人和乐迷之间没有距离,任何角落一个不知名艺人都可能在下一秒爆红全球。 Over the decade, the music industry, constantly experiencing new technologies such as Invasion, Struggle, and Convergence, began learning how to meet the changing needs of consumers and attempted to monetize the digital marketplace. This is the worst time. The proliferation of download resources, physical record sales shrinking, in the past the street record retail chain also disappeared one by one. This is the best time. The new generation of artists represented by Uncle Bird, whose songs and videos have received an unprecedented effect in the dissemination of Internet channels, originated from the Internet that there is no distance between artists and music fans around the world. Artists are likely to hit the world the next second.