随着移动互联网的迅猛发展,微博、微信、微电影等一系列“微应用”应允而生,推动着人们进入了“微时代”。文章从微博和微信的传播体系、传播基础和传播力量着手,重点从信息传播的角度介绍了微博和微信的不同传播模式,认为“微传播”有利于人们对医院的了解与认识,有利于医院的发展。 With the rapid development of mobile Internet, a series of “micro-applications” such as Weibo, WeChat and micro-movie came into being, pushing people into the “Micro era.” The article starts from the communication system of Weibo and WeChat, the foundation of communication and the power of communication, and introduces the different modes of communication of Weibo and WeChat from the perspective of information dissemination. It is believed that “micro-communication” is beneficial to the people’s understanding and understanding of the hospital. , Is conducive to the development of the hospital.