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网络营销成为21世纪营销理论的新焦点,也给中小企业参与国际竞争提供了机遇,本文从微观的角度分析了我国中小企业开展网络营销存在的主要问题,提出了中小企业开展网络营销的对策措施。
Network Marketing has become the new focal point of marketing theory in the 21st century. It also provides an opportunity for SMEs to participate in international competition. This paper analyzes the main problems that SMEs in our country carry out in network marketing from the microscopic point of view, and puts forward countermeasures for SMEs to carry out network marketing .