市场上每天都涌现出各种各样的新产品。对企业来说,新产品能否成功推出,不仅取决于产品本身的功能与定位,也取决其市场传播策略和执行的效果。显然,在这个媒体多元化和信息泛滥的年代,广告轰炸的营销方式很难 Every day, a great variety of new products have emerged in the market. For enterprises, the successful launch of new products depends not only on the function and positioning of the product itself, but also on the effectiveness of its market communication strategy and implementation. Obviously, in this era of media pluralism and information proliferation, it is hard to advertise the way of bombing