我国是历史悠久的国家,有着十分丰富的文化体系,在不同的发展阶段人们对文化与艺术的认识也不同,这些都能够在平面设计方面得到体现,我国对平面设计方面的工作十分重视,艺术设计能够提高人们的审美水平,同时,在艺术设计中也能够充分反映出人们的生活态度,这也是文化的一种特殊体现,将平面设计的精神作为基础,在审美意识中具有一定的时代特征,本文就对平面艺术设计中的时代审美意识特征进行分析。 China is a country with a long history and a very rich cultural system. People have different understanding of culture and art at different stages of development. All of these can be reflected in graphic design. Our country attaches great importance to the graphic design work. Art Design can improve people’s aesthetic level. At the same time, it can fully reflect people’s life attitude in art design. This is also a special manifestation of culture. Based on the spirit of graphic design, the design has certain characteristics of the times in aesthetic consciousness , This paper analyzes the aesthetic characteristics of the era in graphic art design.