2004年8月,在全国各类媒体尤其是电视荧屏大打“治疗不孕不育”广告的北京新兴医院,因涉嫌使用虚假医疗广告的行为一时间成为全国关注的焦点。在对待新兴医院的问题上,一些媒体对新兴医院内幕穷追猛打,不停地质疑、揭露、追问,另一些媒体却照播不误,还企图替新兴医院掩盖不法行为。有人认为,造成这种所谓“新兴医院现象”的根本原因在于“行政和法律监管部门对公众的质疑回应迟钝, In August 2004, all kinds of media in the country, especially the television screen hit ”infertility “ advertising Beijing Xinxing Hospital, suspected of using false medical advertisements for a time became the focus of national attention. On the issue of newly emerging hospitals, some media have pursued the inside story of emerging hospitals and kept questioning, exposing and questioning others, while others did not make mistakes. They also tried to cover up emerging hospitals for concealing illegal activities. Some people think that the root cause of this so-called ”emerging hospital phenomenon“ lies in the fact that ”the administrative and legal regulatory authorities are slow to question the public,