广播是党和政府的喉舌,是市委、市政府联系全市各族人民群众的重要桥梁,是巩固和扩大社会主义宣传思想文化阵地的重要组成部分。在高度信息化的当今社会,广播以其传播快捷、突破时空限制、受众面广等独特的优势,拥有最基本、最稳定、最广泛的受众,那么,广播人怎样更好地扬长避短,乘势而上,更好地发挥主流媒体的舆论引导作用呢?一、始终坚持正确的舆论导向,不断提高舆论引导水平和传播能力作为主流媒体,广播宣传必须以强烈的政治意识、大局意 Broadcasting is the mouthpiece of the party and the government and an important bridge between the municipal government and the people of all ethnic groups in the city. It is an important part of consolidating and expanding the ideological and cultural front for propagating socialism. In today’s highly informatized society, broadcasting possesses the most basic, the most stable and the most extensive audience because of its unique advantages such as fast communication, breakthrough time and space constraints, broad audiences, and so on. How can broadcasters better utilize their advantages and avoid disadvantages? First, always adhere to the correct direction of public opinion, and continuously improve the level of media guidance and communication capabilities As the mainstream media, radio and television must be strong political awareness, the overall situation of Italy