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随着经济的发展,商品越来越丰富,市场已由卖方市场转化为买方市场,企业之间的竞争逐渐转化为企业形象(即CI)的竞争.而企业的品牌标志是CI重要组成部分之一——VI的核心.在茫茫的商品海洋中,要让消费者记住企业的品牌标志,其形象设计必须鲜明新颖.英国当代著名艺术理论家贡布里希(E.Hcombrich,1909年——)从信息论的角度对新颖作了如下阐述.他认为:当来自外界的刺激与我们的预期相符合时(即秩序感强),则新信息量小,我们的注意力易松懈,不符合时(即非秩序),则新信息量大(即新颖度大),我们的注意力易集中.信息量的大小与新颖度成正比.在信息传递中,越是新颖的东西就越能引起注意,越易被记住.日本
With economic development, more and more commodities, the market has been transformed from the seller’s market to the buyer’s market, the competition between enterprises gradually transformed into a corporate image (CI) competition, and corporate brand identity is an important part of CI A - the core of VI. In the vast ocean of goods, to allow consumers to remember the corporate brand logo, its image must be fresh and bright.English contemporary well-known art theorist Gong Buli Xi (E. Hocombrich, 1909 - -) From the perspective of information theory, the novel is explained as follows: In his opinion, when the stimulus from outside comes in line with our expectation (ie strong sense of order), the amount of new information is small and our attention is relaxed and inconsistent (Ie, non-order), then the amount of new information (ie novelty), our attention is easy to concentrate on the amount of information is proportional to the novelty in the information transmission, the more novel things can cause more Note that the easier it is to remember. Japan