计算机行业是现代社会发展中最不可或缺的行业之一,伴随着网络商业市场的不断发展,计算机企业的运营和企业的发展也成为大家关注的焦点,相对于国外知名计算机企业,我国计算机企业的人力资源管理模式中还存在诸多值得商榷的地方,本文就国内外计算机企业营销中激励机制的部分问题进行对比研究分析,旨在为我国计算机企业的高效运营和企业的拓展提供参考。 Computer industry is one of the most indispensable industries in the development of modern society. Along with the continuous development of internet commerce market, the operation of computer enterprises and the development of enterprises have also become the focus of everyone’s attention. Compared with well-known foreign computer enterprises, China’s computer enterprises There are still many debatable issues in human resource management mode. This paper compares and analyzes some of the problems of incentive mechanism in the marketing of computer enterprises both at home and abroad, aiming to provide reference for the efficient operation of our country’s computer enterprises and the expansion of enterprises.