内容营销,作为当下传播最热门的词汇之一,仿佛哪个品牌不用这种手段做营销就落后了,于是大家一窝蜂上阵,但其实在相当长的一段时间里,这个被热捧的新鲜概念被很多营销人有意无意的歪曲和滥用,有人把社会化营销包装成内容营销,以为发一条微博段子或者视频,推送一篇微信上的文章,或者找网红来做一次直播,这就是内容营销,但其实这些方式并没有抓到内容营销的精髓,只是简单粗暴地把品牌的硬广做成了软广,把软广做成了互动而已。 Content marketing, as one of the most popular terms of the moment, is as if a brand lags behind marketing without this kind of tactics, so everyone flocked to it, but in fact for a long period of time this new concept, Marketers intentionally or unintentionally distorted and abused, some people put social marketing into content marketing, that send a microblogging section or video, push a micro-channel article, or find a red net to do a live broadcast, which is content marketing, However, in fact, these methods did not catch the essence of content marketing, but simply and crudely made the brand’s hardware and software wide and soft, widely made soft interaction.