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前不久,作为全球第一个大规模户外综合信息查询平台和电子商务平台的“成都通”已投入使用,为市民全天候提供休闲娱乐、食在天府、游遍四川、票务中心等商务服务。电子商务对旅游业的影响也将越来越大,必将加快旅游业,尤其是旅行社的发展。 电子商务促进旅行社发展 旅行社传统经营固然存在客观的优势,90％的旅游者在出行时会向旅行社咨询旅游安排。中国现有7000家以上的旅行社,但90％都是中小企业,延续着传统的经营模式,处于微利运行状况,成本高昂,效率低下。我国的传统旅游市场确实很大,但其中近80％是商务旅游和自助旅游,传统旅行社总的市场占有率却仅为5％-8％。另外,旅行社作为单一的旅游实体为旅
Not long ago, as the world’s first large-scale outdoor comprehensive information query platform and e-commerce platform, “Chengdu Tong” has been put into operation, providing citizens with entertainment around the clock, eating in Tianfu and traveling to Sichuan and ticketing centers and other business services. The impact of e-commerce on tourism will also be greater and greater, and will certainly speed up the development of tourism, especially travel agencies. E-commerce to promote the development of travel agencies While there are objective advantages of the traditional operation of travel agencies, 90% of tourists travel arrangements travel advice to travel agencies. There are more than 7,000 travel agencies in China, but 90% of them are small and medium-sized enterprises. They continue the traditional business model and are in a low-profit operation, which is costly and inefficient. China’s traditional tourism market is indeed very large, but nearly 80% of them are business travel and self-help travel, while the traditional market share of travel agencies is only 5% -8%. In addition, travel agencies travel as a single travel entity