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2016年6月14日ii Media Research发布的《2016年中国在线餐饮外卖市场专题研究报告》显示,2015年中国在线订餐市场用户规模达到2.09亿,预计2016年可达到2.53亿,并预计2018年中国在线订餐市场规模有望超过2300亿元。作为最大的网民群体与消费群体,学生自然成为商家争相抢占的重要目标市场,随着“美团外卖”、“饿了么”等网络订餐平台的加入,网络订餐席卷全国高校大学城。
June 14, 2016 ii Media Research’s 2016 China Online Catering Market Research Report shows that in 2015, the online reservation market subscribers reached 209 million in 2015 and is expected to reach 253 million in 2016. It is estimated that by 2018 China Online ordering market is expected to exceed 230 billion yuan. As the largest group of Internet users and consumer groups, students naturally become competitors competing to seize an important target market, with the “US group takeaway”, “hungry ” and other network booking platform to join, network booking swept the national college college town.