随着改革的深化、竞争的加剧,各行业、企业对营销人才的需求层次、规格也相应提高。与此同时,许多中职校纷纷从三年制升格为五年制高职校,但真正对五年制营销专业的内涵建设作细致研究、深入改革的并不多。 With the deepening of reform and the intensified competition, the demand levels and specifications of marketing professionals in various trades and enterprises have also been raised correspondingly. At the same time, many secondary vocational schools have been upgraded from three-year to five-year vocational colleges. However, the real research on the connotation construction of five-year marketing major is not much studied in depth.