论文部分内容阅读
在数字时代,户外广告需要做好线上线下的融合。户外广告在相当长的一段时间里被认为是静态媒介,然而伴随着科技的发展,尤其是数字技术的到来,户外广告已然实现了从静态到动态的转变。在已有的呈现模式中,无论是动态的电子屏幕,还是智能手机与户外媒体联动的线下场景,都将户外广告从传统的信息展示延伸到具备吸附力的户外场景,并且这种转变也只是户外广告数字趋势的开始,相信在未来很长的一段时间里,户外广告都会受到数字技术的
In the digital age, outdoor advertising needs to be integrated online and offline. Outdoor advertising has been considered as a static medium for a long period of time. However, with the development of science and technology, especially the advent of digital technology, outdoor advertising has achieved a shift from static to dynamic. In existing rendering modes, both dynamic electronic screens and off-line scenarios in which smartphones and outdoor media are linked extend the outdoor advertising from traditional message display to attractive outdoor scenes Only the beginning of outdoor digital trends, I believe in the future for a long period of time, outdoor advertising will be subject to digital technology