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提起广东的“太阳神”,人们立刻想起那有力的黑色三角支架托起一轮红日,犹如刚刚出生的太阳蓬勃而出,那恢宏的气势在告诉人们太阳神的诞生。 广东太阳神集团原名广东省东莞黄岗饮料厂,几年前还是一个默默无闻的乡镇企业,其产品市场销售平平。1988年企业产值为520万元,然而1990年增到4000万元,1991年达到8亿元,1992年猛增到12亿元,短短4年间翻了200倍!是什么魔力使“太阳神”的经营出现如此奇迹呢? 这不得不归功于1988年委托广东两位设计师设计标志,广州新境界设计群负责总体策划设计并导入CI。
When we talk about the “sun god” of Guangdong, people immediately think of the powerful black triangle stand and hold up a red day. Just as the newly born sun is prosperous, the magnificent momentum tells people about the birth of the sun god. Guangdong Sunshen Group, formerly known as the Dongguan Huanggang Beverage Factory in Guangdong Province, was still an obscure township enterprise a few years ago and its product market remained flat. In 1988, the output value of the company was 5.2 million yuan, but it increased to 40 million yuan in 1990, reached 800 million yuan in 1991, soared to 1.2 billion yuan in 1992, and turned 200 times in just 4 years! What magical power makes the "sun god? What was the miracle of the operation? It had to be attributed to the design of two designers in Guangdong in 1988. The new realm design group in Guangzhou was responsible for the overall planning and introduction of CI.