《庄子·天道》有云:“意之所随者,不可以言传也。”即奥妙的道理只可领会其意,而无法言传。对很多人来说,情景营销似乎就是只可意会不可言传的,而现在不仅可以言传,更可以传授其法,让更多人应用到营销推广中。从集结广告界、营销界50多位经验丰富的专家学者成为“有道创意营销实验室”智囊团,到发布《2016情景营销白皮书》,虽然预测到了网易有道在营销领域会有大动作,但没料到有道会将情景营销的方法传授 “Chuang Tzu Heaven” goes: “The meaning of the follower, can not pass the word also.” That is the subtle truth can only understand its meaning, and can not speak. For many people, Scenario Marketing seems to be unobtrusive, but now it’s not just a case of speaking, it’s more about teaching it and getting more people into marketing. From the assembly of the advertising industry, marketing more than 50 experienced experts and scholars to become “Youdao Creative Marketing Lab ” think tank, to release the “White Paper” scenario marketing in 2016, although it is predicted that there will be a large Netease marketing area Action, but did not expect the proper way to teach scene marketing methods