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在大数据技术和媒介信息产业高速发展的今天,新媒体逐渐消融传统媒体的霸主地位。在辽宁以至全国的媒介市场中,媒介融合已经是毋庸置疑的趋势,而新媒体更是对媒介市场的蓬勃发展发挥重要的作用,成为媒介全方位发展的必备要素。但是大数据背景下,信息的多元复杂与技术水平的参差不齐,也给新媒体的发展和规范带来了不小的挑战。监测和管理大数据,促进新媒体良性发展是一个亟待解决的问题。
With the rapid development of big data technology and media information industry, new media gradually abolish the dominance of traditional media. In the media market in Liaoning and the whole country, media convergence has become an undoubted trend. New media plays an important role in the vigorous development of the media market and has become an indispensable element in the all-dimensional development of the media. However, under the background of big data, the diversity of information and the uneven level of technology have also posed immense challenges to the development and standardization of new media. Monitoring and managing big data and promoting the healthy development of new media is a pressing issue.