媒体遇到了什么挑战？这是一种什么样的挑战呢？从外部因素看：一、我们的传媒还不能适应社会发展的急切需要；二、知识经济浪潮正在迅猛涌来；三、新闻事业出现全方位、全频道的竞争态势；四、党和人民的需要不断提升。从内部因素看：一、新闻从业人员自身素质需要不断提高； What challenges the media encountered? What kind of challenge is this? From an external perspective: First, our media can not meet the urgent needs of social development; Second, the tide of knowledge economy is swiftly coming; Third, there are all-round and all-channel competition in journalism; Fourth, the needs of the party and the people constantly improving. From the internal factors: First, the quality of journalists need to continuously improve their own quality;