农产品电子商务存在诸多瓶颈,新思路存在技术门槛,在这样的情况下,我们是不是不应该贸然投身这个领域呢?也不能单纯这样理解,因为农产品电子商务的发展,包括农产品电商和种养殖大户、专业合作社、家庭农场主这些新兴农业经营主体的结合,是未来农产品营销模式发展的大势。应该说涉农电商要做,但是要做足准备。魏子杰:应该从三个方面准备,第一,明确产品的品牌和文化价值,出门就要打一场品牌战。第二,要选择一 There are many bottlenecks in e-commerce of agricultural products. There are technical thresholds for new ideas. Under such circumstances, should we not rush into this area? It can not be understood simply because the development of e-commerce in agricultural products, including the e-commerce of agricultural products and breeding The combination of big family, professional co-operatives, family farmer and these emerging agricultural operators is the future trend of agricultural product marketing. It should be said that farmers involved in electricity to do, but to make adequate preparations. Wei Zijie: Three aspects should be prepared, first, a clear product brand and cultural value, go out to fight a brand war. Second, choose one