在国际市场竞争日益剧烈的条件下,日本全力进攻美国市场,从而获得巨大成功。他们的经营策略值得借鉴。 一、抢占阵地在前,赚利在后 日本企业界看到,“先抢占”是争取用户、宣传产品的第一步,是培养用户消费和使用日本产品的必要手段。一旦日本产品被美国市场所接受,到时再在扩大批量、逐步提价上求利就方便得多。因此,这种“后求利”是“赚大利”的保证。 日本汽车制造业在崛起之前,远远落后于美国,然而现在美国汽车市场却被日本汽车占据,美国汽车业受到严峻挑战。日本汽车攻进美国市场,主要采用 With the increasingly fierce international competition in the market, Japan has made great efforts to attack the U.S. market with great success. Their business strategy is worth learning. First, to seize the position in the past, earn profits In the post-Japanese business community to see, “first to seize” is the first step for users, promote products, is to train users to consume and use of Japanese products necessary means. Once Japanese products are accepted by the U.S. market, it is far more convenient to expand the quantities and gradually raise prices for profit. Therefore, this “after-profit” is the “profit” guarantee. Before the rise of Japan’s automobile manufacturing industry, lagging far behind the United States, but now the U.S. auto market is occupied by Japanese cars, the U.S. auto industry has been severely challenged. Japanese cars scored the United States market, mainly used