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在大量的电视广告中，程度不同地存在着一些亟待解决的问题，其主要表现是创意和制作缺乏新意，难以满足人们生活需求和审美意识的增长。
In a large number of TV commercials, there are some problems to be solved to varying degrees. The main problems are the lack of new ideas in creativity and production, and the difficulty in meeting the needs of people’s life and the growth of aesthetic awareness.