一、CRM的基本内容和对象目标从整体上看,一个企业的运作活动包括市场、销售、服务,后台还包括财务和人力资源等。但是,企业运作的最前沿阵地是销售,这里是企业价值最终得到实现的地方。CRM系统需要贯穿整个销售业务过程,能够有效地规范销售活动、实现团队协同 First, the basic content of CRM and object goals Overall, an enterprise’s operating activities, including marketing, sales, service, the background also includes financial and human resources. However, the forefront of business operations is sales, where business value is ultimately achieved. CRM system needs throughout the sales business process, can effectively regulate the sales activities, to achieve teamwork