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耐克Triax系列运动腕表耐克Triax产品是运动腕表领域的代表品牌,但2006年其市场份额开始遭到竞争对手的侵蚀,为突破形象定位的瓶颈,设计团队在耐克总部全面了解其企业文化,又在中国生产基地学习手表制造知识,最终推出Triax系列六款不同规格的产品。产品有机结合了运动与时尚,将其定位为时尚配件,以吸引包括跑步爱好者在内的的更广泛的消费群体。2008年春季上市以来,Triax系列年销量200万只,成功巩固了市场地位。弗兰卡厨房水槽弗兰卡为瑞士百年品牌,是全球不锈钢厨房设备的领导者,但2009年以前,中国市场的弗兰卡高端产品均为进口,并不适合中国的厨房功能。
Nike Triax series sports watch Nike Triax product is a representative brand in the field of sports watch, but its market share began to be eroded by competitors in 2006, to break the bottleneck of image positioning, the design team in Nike headquarters fully understand its corporate culture, Also in China production base to learn watch manufacturing knowledge, the final launch of Triax series of six different specifications of the product. Products combine sports and fashion, positioning it as a fashion accessory to appeal to a wider consumer base, including running amateurs. Since its launch in the spring of 2008, the Triax Series has sold 2 million units a year and successfully secured its market position. Franke kitchen sink Frankie Swiss brand for centuries, is the world leader in stainless steel kitchen equipment, but before 2009, the Chinese market, high-end products are imported Franca, not suitable for China’s kitchen function.