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1990年代,有一个人在中国非常有名,就是点子大王何阳。《人民日报》曾在头版发文:何阳卖点子赚了40万,好点子也是紧俏商品。在全国引起轰动。今天,何阳已没人记起和提及,但营销策划方兴未艾。在这个领域能够媲美何阳的,当非索象营销策划机构董事长卢永峰莫属。纵观营销策划,卢永峰的痕迹无法抹去:东风汽车、吉利汽车、东方航空、雅客、钱江摩托、爱玛、海信、柒牌等,都有卢永峰的指点。
One of the most famous people in China in the 1990s was the great leader He Yang. People’s Daily had written on the front page: He Yang earned some 400,000 yuan in selling ideas and a good idea was also a tight product. Caused a sensation throughout the country. Today, no one has recalled and mentioned Heyang, but marketing planning in the ascendant. In this area can be comparable to what Yang, when non-cable as the marketing plan chairman Lu Yongfeng must go. Throughout the marketing plan, Lu Yongfeng’s traces can not be erased: Dongfeng Motor, Geely Automobile, China Eastern Airlines, Accor, Qianjiang Motorcycle, Emma, Hisense, Suo licensing, there are Lu Yongfeng’s instructions.