文章针对现代葵扇行业存在的具体问题,结合国内外对传统艺术保护性发展的经验,提出在积极推广葵扇文化,融入当地民众生活文化,营造良好的环境,培养与吸引多方面人才,借助新会的丰富旅游资源和深厚的文化底蕴,形成地方特色的葵扇产业品牌,创新产品,开拓新市场。 In the light of the specific problems existing in the modern sunflower industry and the experience of the traditional development of the art at home and abroad, this paper puts forward the following suggestions: actively promote the culture of the sunflower fan, integrate the local people’s life culture, create a good environment, cultivate and attract many talents, The rich tourism resources and profound cultural heritage, the formation of local characteristics of the Kwai fan industry brand, innovative products, open up new markets.