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随着中国服装工业的迅猛发展,高级成衣的流行趋势预测发布已成为品牌营销和引导消费走向的有效手段。它不但是企业新产品开发的先导,也是新品推介的最有力的宣传、促销手段,在一定程度上满足了现代企业发展过程中的自然需求。同时流行趋势的预测发布也反映了现代人生活的变化节奏,成为人们追求高质量生活的重要组成部分。中国女装流行趋势的发布已经有一段历史,但男装流行趋势一直没有受到应有的重视。近年来,面对中国男装品牌在国内外服装市场的迅速崛起,男装已成为国内服装市场的支柱,规模已占
With the rapid development of China’s garment industry, the forecast release of the high-fashioned clothing has become an effective means of brand marketing and consumer trends. It is not only the pioneer of new product development but also the most powerful propaganda and promotion tool for new product promotion. To a certain extent, it meets the natural demand in the development of modern enterprises. At the same time, the forecast release of popular trend also reflects the changing rhythm of modern life and becomes an important part of people’s pursuit of high-quality life. Chinese women’s fashion trends release has a history, but the men’s fashion trends have not received the attention it deserves. In recent years, the face of China’s men’s clothing brand in the rapid rise of the domestic and international clothing market, men’s clothing has become the backbone of the domestic apparel market, the scale has accounted for